APU

With an array of new products coming through thick and fast from AMD, one of the last lines in any press release seems to refer to the ‘software experience'. No – we had no idea either. Rather than try to explain it – or draw stick men having the experience …

Both Intel and AMD have been puffing out their collective chests when it comes to graphics in the integrated market. It's the one area where AMD has consistently beaten Intel in recent years. It's an area where Intel is working overtime to redress the balance while AMD is running like …

From the time we first saw the next generation of APUs (codenamed Richland) on AMD roadmaps, back in November, the general consensus among the press community was that ‘nothing much' would be delivered. The announcement from AMD is that things have got measurably better. KitGuru pulls out a stop watch …

As the Dragon's Den is always telling us, life is all about revenue. Sure, profit is important, but you can always adjust your cost base to suit a particular business model and, thereby, improve your bottom line. But that only works once you have the revenue. On that basis, you …

Looking at all of the markets in which it wants to compete, it's hard to see AMD making a success of 2013 without a serious merger or acquisition. KitGuru reads the financials (and tea leafs) to see what might be brewing over in Austin. While AMD has a big brand …

In one of the world's longest detours, technology sales guru Roy Taylor will be reunited with some of his oldest friends when he takes over the worldwide channel sales role for AMD in 2013. KitGuru adds some historical context and ponders what John Byrne's decision to bring Roy inside AMD …

As Sapphire unloads one of the most exciting systems ever seen onto an unsuspecting market, KitGuru has learned that you can win one of these beauties. Check this video for details on how to win. Sapphire's Head of Global PR, Bill Donnelly, is on hand in this video to present …

As of 6am this morning, the options available to technology lovers who want oodles of power but no noise and a stylish little package, just got a whole lot more attractive with the launch of Sapphire's Trinity APU-powered Edge VS. KitGuru peers under the bonnet to see what makes this …

At CES in January 2011, Jen Hsun gave a big speech about the fruits from Project Denver, the idea of nVidia working with another company to incorporate important CPU technologies that the graphics giant lacked in its portfolio. Today, in San Francisco, AMD looks set to make a very similar …

KitGuru has spent time, possible too much time, analysing AMD's financial state in recent articles – but not really gone into any depth on Intel and what the future might have in store, financially, for the world's biggest CPU company and its investors. We pull out the trusty abacus and …

Alongside the news that over 1,000 jobs would be lost to redundancy, last night's Q3 earnings call gave AMD the opportunity to discuss the changes it sees happening in the market – and how it sees itself ten years down the line. One thing was loud and clear, it won't …

During last night's Q3 financial call, AMD executives delivered the news that KitGuru has expected for almost a year – a significant reduction in workforce going forward. It simply doesn't need the same workforce going forward as it did in the past. KitGuru pulls out the abacus to calculate the …

Two years ago, KitGuru analysed AMD and came to the conclusion that reducing the salary bill by as much as possible was a perfectly valid business technique – and one that AMD should get into more and more. Now, as we approach 2013, KitGuru takes another look at the thousands …

We have recently detailed a number of challenges being faced by Intel, mostly centred on ‘How do you build $7 billion fabrication plants when your average chip profit is $10?'. While there's no doubting Core's ‘King of the hill' for pure CPU performance credentials, KitGuru reads the A10 reviews and …

This is our second of two reviews today, focusing on the official launch of AMD's A10 5800K when paired up with partner motherboards. In our other review we have paired up the new AMD APU with a high end AMD discrete graphics card to see how it compares against a …

Regular readers of Kitguru may remember our review of the AMD E-350 in March 2011. I really enjoyed AMD's Fusion technology but it was never marketed properly and subsequently wasn't quite the success it should have been. AMD's A8 series chips made the headlines shortly afterwards and I particularly liked …

You always need to be at least a little suspicious when a company shows you a set of comparative benchmarks. But, as they say, forwarned is forarmed. AMD had a number of systems on show in London yesterday and world famous overclocking expert (and now AMD PR expert) Sami Makinen …

From the point where Intel launched Conroe, AMD has had some serious challenges in the desktop processor market. Now, speaking as the head of the desktop business team on the eve of the launch of Trinity, Leslie Sobon seems quietly confident of her company's ability to grow its market share. …

Over time, companies gain and lose people. In the natural sequence of events, when someone leaves, they are often replaced immediately by someone else with similar experience/salary demands. Right now, that's not the case at AMD. KitGuru looks at the latest changes and believes it has found a pattern. If …

Rumours off the grapevine this morning indicate a big set of changes down at AMD, with the new Chief Sales Officer determined to put the company on the right track in the face of the toughest market conditions the chip specialists have ever faced. KitGuru stands around the mini-kitchenette and …

AMD seem to be having a tough period right now facing stiff competition from Intel and Nvidia, however they have acquired a high profile chip veteran – Jim Keller. Jim Keller is returning to the roost, he worked for AMD for more than a decade, designing their chips. His recent …

High-end AMD Llano APUs and the Guinness World Record breaking FX Processors, with unrestricted power and unbeatable pricing, will soon be available at even better value. AMD has launched a cashback programme on the A8 and A6 APUs and also a range of FX CPUs including the FX 8120 and …

Today we are looking at the low cost, low power AMD APU – called the A4 3400. In terms of the hierarchy of the Llano APUs this particular chip is closer to the bottom of the pile. That said, while it isn't aimed at an audience who enjoy playing the …

We all have a friend that looks like they have just moved in. You know that they have been in that house/flat for many years, but they still look like they are in the process of arriving. We get this feeling with AMD and have done for some time. It's …

There are several things that affect the overall performance of a processor-based device. You can look for bottlenecks in the data transfer and try to improve them or get the internals of the chip itself to do more work per clock cycle. While balance is important, almost nothing can beat …

At the top end, AMD graphic cards can cost up to £380 for the XFX Black Edition 7970, but eBuyer's latest offer is for a complete Fusion system, with 8GB of memory, for 40% less money. KitGuru opens an online account to investigate. It's in the topsy-turvy nature of the …

While the big blue juggernaut continues to plow forward with yet another full range of high-end processors, AMD is looking to regroup around a different manufacturing model. With rumour set to become reality any time soon, KitGuru dons a bee keeper outfit and skirts around a Taiwanese FAB. Take any …

Another value oriented Socket FM1 APU from AMD will hit the retail channel soon after having been confined to OEMs since its inception in January. The A4-3420 uses two x86-64 cores clocked at 2.8GHz with 512KB of L2 cache per core. Its integrated GPU power comes in the form of …

Through discussions with sources in the motherboard industry at CeBIT it's been determined that AMD's upcoming A10 and A8 “Trinity” APUs will be launched near the end of Q2 and into Q3 (May – June), with accompanying motherboards to start arriving in June. AMD's Trinity APUs are built using the …

Although wildly different in terms of size and product portfolio – Intel, AMD and Microsoft are all suffering from the same kind of illness. The world plus dog turned left, toward a future of smartphones, tablets and low-cost-lightweight thinking, while the traditional leaders stayed on the path toward the hugely …