Customers can only buy what stores offer to sell, so here's a question: How can nVidia eat into AMD's DX11 lead if the biggest technology store in the UK only seems to offer graphics cards from yesteryear?  KitGuru sneaks in a camera and goes prowling the component shelves within PC …

As KitGuru reported a week ago, nVidia has pointed the business end of a $2 Million marketing budget at price protecting the channel. This will allow nVidia to drop the price of the GTX460 by up to $30. It's a powerful statement and a very strong move in a bid …

With the GTS450 ready to launch on Monday, AMD's price boffins have pulled out the graph paper and slide rules (we're thinking of you Matt) to determine what needs to be done in order to maintain its share of the DX11 pie. KitGuru gets splattered as the new prices get …

In a recent article on DX11 market size, KitGuru explored the powerful benefits to being first to market with a new version of DirectX hardware. However, that hardware is tied into the operating system. No new Windows means no new DX. In moments like these, graphics manufacturers turn to the …

Here at KitGuru headquarters, it's raining harder than an English summer. Information, that it. Just as we posted on the $30 price drop for the GTX460, we started to receive anonymous tip-offs on the street price for the GTS450. If you like to see that kind of thing exposed, read …

If the stories flowing out of the Far East were not so juicy, we'd have given up on covering nVidia price moves a LONG time ago. But the juice is there, it makes KitGuru all excited and then we start typing. Damn the addiction, when you just can't get enough. …

If KitGuru had known that nVidia would be announcing weekly price cuts, we would have hired an intern to write these stories. The GTX460 is easily the most popular of the Fermi cards released so far, so why another price cut?  KitGuru empties the bins around nVidia's HQ in Theale, …

We all know that the web is fast. Certainly faster than paper. But it's not often that we actually get a chance to put down markers and measure the difference. KitGuru received an email blast this morning from the biggest IT publisher in the UK and it made us do …

Speed bumping a processor is a very natural way to refresh your range. It's the oldest marketing trick in the book, but what does it actualy buy you? In reality, it's very hard to know. KitGuru looks at the upcoming IntelCore i3 560 processor. In the good old days of …

Intel wants to be part of our lives. It's professed strategy is to be in every device and for all devices to be constantly connected. When KitGuru says that, are we describing a digital dream or an Orwellian nightmare? How does the McAfee purchase fit in with this plan and …

Craig Connell spent years driving sales for nVidia before moving across to the red team almost a decade ago. He knows both of the graphics companies intimately and, through the processor giant’s acquisition of ATI, he’s also an expert on AMD’s CPU business.He's just the right person to prod for …

KitGuru reported that Intel bought McAfee yesterday for $7.68 billion. That's interesting enough. But when you consider Intel's other investments, it leads to some intersting possibilities. KitGuru investigates. When Jan Gritzbach and Tomas Hofer got together in 1991, it wasn't the AVG antivirus program they developed that had the biggest …

Word has just reached KitGuru that one of the most popular enthusiast CPUs in the world, the Core i5 750, has been handed a long sword, pointed in the direction of its family temple at dawn and told to cut out its main intestine before plunging the cold metal into …

While slow and timid interviews are the stuff of weary insomniacs, there's nothing KitGuru likes more than an experienced senior executive that's prepared to tell it like it is. To help stir the spirits, Kingston kindly lent us Bernd Dombrowsky. And we are very greatful that they have. You'll soon …

There's a background buzz in the industry right now that says the ATI brand might not make it past Christmas. For almost 25 years, the graphic card buying public has put ATI on its shortlist. KitGuru wonders, could this be the end? The world is full of weird paradoxes , …

Fourteen floors down, in a secured elevator, Zardon's personal lab is a monstrous affair. Closer to a medieval torture pit than anything you'd see Pepper Potts delivering coffee to Tony Stark in. When you absolutely, positively, definitely need the truth – then Zardon's inner chamber is where the torture testing will happen. However, sometimes …

You can always tell how a company is doing by the price moves it makes on its products. All things being equal, the only time you reduce prices is when you (a) have produced too much or (b) not sold enough. Business 101. KitGuru hears more rumours than most. Fortunately …

Since launch, behind closed doors, nVidia has been briefing press and customers alike with the message, “If you think Fermis is good now, wait until we unlock its full potential by revealing the full Fermi featureset”. Looks like that time has come. Rumours coming out of the Far East point …

While nVidia cuts prices faster than an East End barber cuts hair, EVGA is focused on delivering increased value to the customers who have already spent big on the new GTX460 card. KitGuru lifts the bonnet and gives the engine a sniff. KitGuru loves the fact that graphic cards can …

As we reported yesterday, nVidia is prepared to pull out all the stops to re-take market share from AMD in the tough graphics market. Information KitGuru heard about the latest round of price cuts was that the GTX470 could be cut by over 21%. Searching the big sites today, we …

If you have been following KitGuru recently, you will have seen us reporting on the dichotomy nVidia faces. Ever better cards being launched, while price cuts keep being applied to try and stimulate sales. KitGuru can say, with certainty, that things are getting better for nVidia fans. Or are they? …

The nVidia GTS450 will not only be in UK stores by 14th September, it will also be available at the magical £99 mark. Sure, some of them will cost more, but we believe that nVidia wants the volume and it wants to kick AMD out of system builder SKUs. To do …

Everyone at KitGuru has to turn sideways to get through a lab door this morning. Has the building shrunk? No. Have the doorways become narrower? Nope. So what's the deal? Well, we planted another of the famous ‘Flags of our Predictions' a while back and, guess what, we seem to have …

Serious speed is something you build up slowly. Especially when the mainboard presents you with more options than Subway has fillings for its 12″ sub.  For the Oh My God series, we've been making adjustments, monitoring progress, up-ing the ante, checking for stability and then repeating all over again. For those with …

Speak with the average Jo(sephine) and they will tell you that the biggest memory brands are Corsair and OCZ. Overclocking enthusiasts might also add Apacer, Geil, G-Skill, Crucial and others to the list. However, real Gurus of the Kit know different. Real KitGurus know who the big dogs are in this …

Reports coming out of hardcore news sites like Fudzilla earlier today paint a bleak picture for nVidia. Fascinating stuff. But what exactly does it mean for nVidia, what caused it and how long will it last? First, what has Apple chosen and what is Steve Jobs saying? Well, for a …

When you're a news journalist, it's hard to know when reporting on a story just makes it worse. KitGuru has already heard from 3 different marketing companies who learned that a database of over 100 million people's details has been made publicly available, by reading the story on the BBC. …

The biggest gaming competition on the planet is the World Cyber Games. Brainchild of the absolutely-gaming-bonkers South Koreans, WCG's headquarters in downtown Seoul has seen massive growth in the sport over the past 10 years. One of the areas of biggest improvement is in the human-machine interface and the gaming …

KitGuru loves Windows 7. There. We've said it. We have big love for the Snow Leopard, but there's still plenty of room in our hearts for Bill Gate's latest incarnation. So how much better can it get? KitGuru receives flash-traffic from Microsoft's Technet, authenticates, inserts twin brass keys and prepares …

Word in the UK channel today is that Asus has issued a price cut of around 15% on its GTX460 cards. KitGuru has been following the fate of nVidia's best Fermi card to date and the picture painted is one of confusing shades and tones. Asus is one of the …