Working under licence to one of the world's most famous brands is, without doubt, a game of swings and roundabouts. You need to balance the instant recognition that your new product launches will gain – against the pain of following guidelines where the merest hint that you have strayed – …

While Apple sells the world on a dream comprised of 50 shades of grey, the hardcore modders among you will crave something a little different. Over at GamesCom 2012, a large section of Hall 11 has been dedicated to the past (retro gaming), present (extreme sports) and the future (experimental …

While every game company spends big to make its stand more attractive than the next, the marketing people who create GamesCom exhibits are not shy of using plain, old-fashioned biology. Here's a second selection of the booth babes being used to pull punters on to stands. Don't worry ladies, you …

While experts on CNBC spent much of last Wednesday night discussing how likely it was that America would slip into a disastrous 2nd recession in 2013, after the presidential elections, Cologne was gearing up for the first public day of GamesCom 2012. KitGuru operatives sent back some cool shots that …

Are you yet to adopt a shiny new Solid State Drive? Are the prices and small sizes still holding you back? There has never been a better time to pick up a new SSD, especially this weekend thanks to a promo offered by Kingston on Ebuyer. Ebuyer are offering the …

Kingston are at GamesCom this week and they have announced their latest HyperX Predator memory, targeting the gaming audience. “The PC gaming market is robust and growing and we are pleased to contribute to that market with our new, more aggressive HyperX Predator memory kits,” says Anne Keefe Regional Director …

At GamesCom 2012, the vast majority of the show is about what is being release, but in Hall 11 there is a strong focus on ‘what will come'. KitGuru takes a break from the top end action and meets a talented Swedish chap who's working in Poland to bring an …

Without doubt, one of the most resource hungry games of all time was Crysis. At launch, it would bring even the most powerful machines to their knees at high resolution/image quality. How strange that the company responsible for such a behemoth would bring its expertise to an online game, but …

With 11 massive halls full of product vying for a gamer's attention, you have to forgive the publishers from pressing the simple marketing buttons. The one that they learn to press earliest and hardest is shiny, red and it aims to deliver instant satisfaction. KitGuru takes time off from game …

While the majority of the halls at GamesCom 2012 are filled with mega games that will cost £40 at launch and you'll spend 3 or 4 days scrambling furiously to complete, there are also some very cool online games that are, initially, free. KitGuru feels the need to create around …

When Christian Sturmberg Mut sat down with his business partner last year, he was sure that the market was missing something. At Gamescom 2012, KitGuru got a chance to sit its phat arse down and experience the CouchMaster first hand. The concept is simple enough: You want to game for …

You can never have too much of a good thing, that's what previous generations have told us. With the fastest single GPU card ever to grace KitGuru Labs, Sapphire we certainly delivering a good thing – but has the supply well dried up?  That's the question being asked in forums …

It would be hard to escape the continual, negative news on Research In Motion, the company behind the iconic Blackberry smartphones. The company are at an all time low point and some analysts are even predicting their demise within 2 years. CEO Thorsten Hein's spoke to CNET in an interview …

The Apple V Samsung battle continues, with the latest news this weekend coming from Boris Teksler, the director of patent licensing and strategy for Apple. He told the Federal court in San Jose, California that Apple made a presentation to Samsung in August 2010 warning them against copying the iPhone. …

Nothing is more annoying than disturbing sounds inside your PC. As the name implies, be quiet! has always focused on providing products with unsurpassed noise free operation, at world class levels. This focus has earned be quiet! the honor of being the best selling power supply maker in Germany for …

Research In Motion are a troubled company. Their BlackBerry smartphones, once the staple of the business user have been steadily declining in popularity over the previous 2 years. Combined with bad management and multiple resignations their future looks in question. Rumours lately suggested that Samsung may be in line to …

A new Comscore report has been released which shows that people are happiest with their tablets. King among the tablets is (not surprisingly) the Apple iPad. The report says “New TabLens data showed that tablet owners were highly satisfied with their respective devices, with the average overall satisfaction rating reaching …

I worry about my brother, he is 21 and addicted to gaming. He spends all of his spare time playing games online with friends and distant strangers. Getting him outside of his house can be difficult at times, and I always wondered – is it ‘medically' possible to be totally …

We had to work through thousands of entries for three of our competitions. Today we announce the winners. While a few people will be happy, many more will be crying into their keyboard, but rest assured we will have many more competitions running in the near future! First Competition was …

A Taiwanese analyst company called Trendforce are claiming that Microsoft could hurt the market for Ultrabooks with their upcoming release of the Surface tablet. Additionally they add that it will put additional pressure on Android tablets and cause more confusion for the average punter in the street. Research director Eric …

One of the most useful services online, Dropbox have admitted they were hacked. Some account names and passwords have been stolen in the process. Some users flagged that they were receiving spam associated with only the DropBox account. The company looked into the problems and found that some usernames and …

We don't like Microsoft 8, and since I published my last article, I have spend some time with Ubuntu – on my road to leaving Microsoft behind. It is going to take me some time to get to grips with Linux, but I really have had my fill of Microsoft …

The New York Times recently published a story that said Apple were in talks to invest a serious amount of case into social networking site Twitter. The claims were that the investment would raise Twitters company valuation to $10 billion. The Wall Street Journal have argued the original story claiming …

It seems that Microsoft can't stay out of the headlines recently …. but for all the wrong reasons. With Windows 8 and their Surface tablet just around the corner, we have to ask the question. Do they really know what they are doing? Before I go any further, I need …

As our regular readers know, we have some of the best competitions on the internet and today is no exception. If you were paying attention earlier in the day, then you will already have read our review of the excellent new Patriot Viper ‘Black Mamba' 2,133mhz memory. The company have …

When it comes to standard DDR3 memory modules, Kingston is the world number one – but until the start of 2012, the RAM king wasn't really seen as a serious player in the SSD space. That's now changing with a series of new product launches and sharp price cuts. But, …

We wanted to offer an apology to our readers who have been experiencing issues accessing Kitguru within the last couple of weeks. We recently suffered several attacks which wiped out a huge portion of the underlying code needed to run the site properly. We managed to restore some of the …

Four Youtube videos were removed earlier this week, apparently due to copyright claims for the music involved. They featured US president Obama singing the opening line of Al Green's ‘Lets Stay Together'. One of the videos was used by the Mitt Romney Campaign to show the president as ‘too friendly …

With the price for 60GB and 120GB moving right next to each other at -/+ £50, enthusiasts have been running their hands waiting for the larger drives to also drop in price. With Aria's precision cuts, it seems that you need wait no longer. KitGuru gets into a right solid …

Microsoft have been showcasing their upcoming Office 2013 release. Quirky CEO Steve Ballmer has described the upcoming release as the companies ‘most ambitious release' to date. The software is targeting mobile devices, social networking and cloud computing. With a user base of a billion people worldwide, it is also the …