Larry Page redirects Google business model

Google CEO Larry Page, has a clear focus for his company: in his own words “devote more resources to high impact products — the ones that improve the lives of billions of people.” In layman's terms, they are killing many products in a ‘refocusing' campaign.

Google are ditching Fast Flop, Sidewiki, Google Desktop, Google Web Security, Image Labeler, Notebook and Subscribed Links.

Fast Flip was a product that could let Google News users navigate through pages of online news publications, from a single location.

Google announced “For the past two years, the Fast Flip experiment has fueled a new approach to faster, richer content display on the Web — which will live on in our other display and delivery tools.”

The new plans also spell doom for Aardvark, a ‘question and answer' service which Google purchased for $50 million last year. Engineers however have said that the technology it developed will live on. Aardvark uses contacts in a persons network to supply answers via the Web at vark.com, email, Twitter or instant messaging.

Aardvark co founders Max Ventilla and Damon Horowitz Ventilla said “Aardvark began as a small experiment in a new kind of social search, and over a few years blossomed into a service that made millions of connections between people to answer each other's questions.

“Over this time, we learned a lot about creating and maintaining online communities, and how to facilitate sharing of knowledge between people. We've been excited to share these lessons within Google over the past year, especially as part of the effort behind Google+”.

This is just the beginning for Larry Page who is categorising the Google business model into three sections.

He said “”First, there is search and our ads products, the core driver of revenue for the Company. Next, we have products that are employing high consumer success – YouTube, Android and Chrome. Then we have our new products – Google+ and Commerce and Local.”

Larry page is currently worth around $18.5 billion, all at age 34.

Kitguru says: A refocus set to drive even more money for the business.

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