Home / Software & Gaming / YouTube issues a temporary suspension to Logan Paul’s ad revenue in hopes of setting an example

YouTube issues a temporary suspension to Logan Paul’s ad revenue in hopes of setting an example

Just weeks after his international incident exploiting a suicide victim, Logan Paul is back at it again, this time abusing deceased animals as a form of entertainment. This has prompted YouTube to step in, issuing a punishment to the controversial content creator in hopes of setting an example.

Paul, whose 16 million subscriber count is primarily made up of a younger demographic, was brought into the limelight when posting a video of him discovering a suicide victim in Aokigahara Forest, Japan.

While the YouTuber went on to apologise for his actions, claiming his intentions were to raise awareness of suicide prevention, the content of the video showcased him laughing and joking next to the deceased in an insensitive manner. This caused Paul to take a month break from vlogging, returning with a full apology video before resuming regular content.

Although some claim that Paul’s apology video seemed sincere as the content creator claimed to have grown as an individual,his returning video “LOGAN PAUL IS BACK” simply shows him fixating on gaining subscribers during his time away rather than the damage he’s caused. YouTube seemed similarly hopeful that the content creator had changed, not issuing any form of punishment for his previous actions.

Now, however, it seems that Paul has crossed the platform’s line as his most recent video depicts him using a Taser against two deceased rats for some form of comedic effect. More to the point, this is an action that the YouTuber fully knows is controversial due to the reactions of his peers within the video, whether those reactions are real or acted.

YouTube has now stepped in to issue a “temporary” suspension of Paul’s ad revenue which is estimated to breach $1.2 million per month. This is a move that notable content creators such as Jacksepticeye are applauding as it sets an example, however many are still criticising YouTube for playing favourites among its content creators as the same actions would sooner see a smaller channel deleted.

“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” YouTube said in a statement made to The Verge. “This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”

The platform hasn’t given a time frame as to when Paul’s ad revenue will be renewed, but given its treatment of larger celebrities that the platform relies on for profit, it likely isn’t going to turn into an indefinite suspension like many hope.

KitGuru Says: While I can applaud YouTube for finally stepping in to set an example so that its bigger YouTubers don’t abuse their power and influence, I have to criticise that the platform is still playing favourites and showing a lot of leniency. Do you think YouTube doled out a suitable punishment?

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13 comments

  1. Not even close to being suitable. His channel should be shut down for an indefinite period of time. All there doing is enabling him by bringing him back with no form of serious punishment. He will continue, because he knows he is winning.

  2. Ok, I never watches his videos cause, simply put, I find his content lame.
    However, I can’t understand why would you want to punish him?
    He fucked up major time, we fuck up major time (even if we don’t want to admit it). The only difference is, in his case, he did it publicly so everyone’s judging him now.
    His punishment is public shame and the stigma that he’ll probably be carrying for a while.
    At the same time, his channel did get hit by a blow and many of his followers left. That’s a punishment on it’s own.
    Why going even further? If he’d continue doing shitty stuff, he’d lose even more viewers anyway.

  3. We want his channel removed because any other content creator who did it who didnt bring in as much money would have their channel removed within an hour of posting the video.

  4. They wouldn’t have their channel removed…
    They would get the video removed and maybe apply some kind of monetization temp. punishment, but their channel, especially if it would have had a clean history, wouldn’t get removed.
    If that would be the case, youtubers like Pewdiepie for instance, would also get banned during the huge mistake he did.
    You people need to calm down a bit and stop pretending to be perfect yourself.
    We all do mistakes (we do small mistakes every day and big fuckups once in a while) and we all pay for them in one way or another, without the help of hypocritical strangers dictating what our punishment should be.
    He had and still is paying the consequences and that should be enough.

  5. Problem being monetization effects smaller channels a lot harder than it will affect Logan paul. If a small channel has their monetization suspended they likely won’t continue.

  6. A small channel will lose way less potential profit than Logan tho.
    Not to mention, that even if nothing at all would have been done about it, he would have still lost more money than a small channel would just because he lost a big portion of his fans (who were accumulating views).

  7. A smaller channel relies on their potential profit. People who are making a living off of YouTube and who rely on it will be affected way more than someone who makes millions a month, therefore making it a bigger punishment.

    I couldn’t care less about profit. Some people who relied on youtube lost their livelihood for less than what Logan Paul has done in recent months, and he gets a slap on the wrist.

  8. Except that he’s not making millions a month. It’s practically impossible to do so.
    Logan didn’t only get a slap on the wrist. You guys are making it sound so lightly, while in reality you don’t really know how it feels like to go through such a thing. Once again, it’s easy to talk about punishing others, but it’s far from easy, being righteous yourself.
    We all do mistakes and we all pay end up paying for them.
    Logan’s biggest punishment is world wide shame, which is way more cruel than a small channel ban, where a few thousand people tops would be aware of what happened.
    Punishment comes in different forms.

  9. Oh, we see how he feels about “such a thing” – the first thing he does after the suicide video scandal is make more jokes about death. About us all doing mistakes – we do, but we are at least human enough to realize them and repent, and not show them to everyone. He does everything for money – there is other reason i can think of for publishing those questionable videos. About your claim “Except that he’s not making millions a month” – how do you know, how much he makes a month? I wouldn’t have commented on this topic, but your arguments make no sense at all – why are you defending that guy anyway, you haven’t even watched any videos of his. If someone makes a mistake, he should get a punishment – that’s how the world works. What you suggest is to let things slide and see the outcome… well, as the others said, he will just keep doing what he does, like we already saw.

  10. As a grown up, you should prolly be more than aware that seeing something is far from knowing something. He was trying to appear as undamaged, same as we all do when something happens to us. Thanks to the society, men in particularly are advised not to show any emotions since a lot of people connect such action as weakness.

    His mistake was showing the video to everyone. He was living in the clouds and when you’re in such a whirlwind, you don’t really perceive the heaviness of such action until it already too late.
    I’m not sure he did that for the money exclusively. Many, or, most youtubers, do that for fame as well. His main income doesn’t come from views but rather sponsors, which are attracted by people who have a lot of followers and in general a positive influence in the media.
    In this case, no sponsor would like him to represent them, as that would actually cause more harm to the company than bring new customers.

    Youtube actually disclosed a while back how much money did some of the youtubers get. Back then, Pewdiepie was in a noticable lead and still wasn’t earning so much money. If you look at the basic statistics on general Ytube contract, you’d actually see how much money you get per view (well, per 1000 views actually). It’s not as much as you would believe.
    On the other hand, channels like beauty tips and channels that review games and such, get much much more money – not because of the views, but, as I said before, because of their sponsors. Which, once again, Logan lost if he had any. Similar to what happened to Pewdiepie when Disney stopped working with him after his accident, companies won’t work with youtubers who were defamed, as that would bring a similar status to the company sponsoring them.

    It’s simple actually. I’m defending him exactly because I’m not biased in any way and I see things from a neutral perspective.
    Yes, he should get punished and he did get punished.
    But it’s not on you to decide what kind of punishment he deserves.
    As I said before, his punishment is defame, which has a snowball effect on his whole life. The only way for him to save himself from this, is if he’ll actually change – if he won’t, the snowball effect will ruin his career and life completely (like Lindsay Lohan, Amanda Bynes or the famous Natalia Kills and Willy Moon trouble couple for instance). Quoting you, that’s how the world works. People follow their “idols”, “celebrities” ect. until they like them. Once they don’t liking them (thanks to their continous fuckups), they stop following them, when they stop following them, the celebrity starts getting forgotten and once that happens, they lose their main income as most companies will rather invest in other, more famous and less scandalous celebrities.
    That’s why there’s no need for you or any other person who arrogantly thinks that they are entitled to tell others what their punishment for acting stupid should be, to do so.

    Karma will take care of him.

  11. lmfao “suspended” more like a vacation and then come back to do more dumb shit.

  12. So if somebody did this on TV you don’t think they would get taken off he air?
    It should be do different for YouTube

  13. It depends on the circumstances.

    First of all, Youtube, even if it shares some similarities, is not the same as TV.
    A TV station creates content (and buys licenses) while ytube is a portal where users create the content which ytube doesn’t buy, but rather only share.
    The money the users get is literally the percentage of the money they specifically earn for youtube through youtube’s ad system.

    If that would happen on a TV station, the main reason for taking such a show off the air after an incident like that, would be cost management, since they would be the one paying for the creation of the show (as well as for putting in on air and not putting something that generates more views).

    The video was distasteful, so obviously it was removed from ytube.
    But once again, even if his channel is still up, he most certainly paid the price.
    Not only has he lost a lot of followers but he most certainly lost many sponsors – which are the main source of ytubers’ income.
    Besides, because he was famous before, such incident will leave a permanent mark on him.
    People won’t forget that and even if he’ll change, they will always be doubtful and careful when dealing with him.

    Not removing his ytube channel is actually a win:win situation.
    Either he changes and eventually redeems himself (win for him and neutral for you- or, at least it should be) or
    he doesn’t and fucks it up –
    As the old saying goes “Give ’em enough rope, and they’ll hang themselves”