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If you've been getting bored of the marketing for Tom Clancy's The Division showing up just about everywhere online, get ready to see a whole lot more of it. Following its beta lead in, the game has managed to sell more copies in the first 24 hours after launch than any Ubisoft game has managed before it. That's a pretty huge achievement.
That means all those Assassin's Creed sequels, all the Far Crys and other Tom Clancy games, none of them were as popular on launch day as The Division was. Although Ubisoft hasn't stated just how many copies it's managed to sell already, we're told that it's broken all records across each platform: PC, Xbox One and PS4.
“The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivalled capacity to create fantastic new game brands and transform them into entertainment blockbusters,” said Yves Guillemot, co-founder and CEO at Ubisoft. “This is a momentous day for Ubisoft, but more importantly it marks the start of millions of players’ enduring engagement in The Division’s game world, which we are confident they will love.” [yframe url='http://www.youtube.com/watch?v=c_qUtFkdPEk']
Of course Ubisoft is extra pleased with the large number of early sales, because that expands the audience it can market additional content too. It's already released a “year one content,” trailer, which showcases all of the stuff you'll be able to buy for the game over the next 12 months.
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KitGuru Says: Get your wallet ready for excitement. I joke, but it is good to see a major developer/publisher like Ubisoft learning from the more open development of the indies.
I’ve seen way more disappointed people than happy ones with this game, the Division just takes elements from other successful games and puts them in a modern setting with a 3rd person, cover-shooter system. Nothing I’ve never seen before, probably pick it up in a few weeks
“showcases all of the stuff you’ll be able to buy for the game over the next 12 months.”
Yeah, no thanks…
the game is really god especially the cool way devs seamlessly mixed single player with pvp/coop – I’m having tons of fun with my mates. Graphically kills everything I’ve seen so far- worth £29 IMHO
Lovin’ it, and bought the Season Pass so REALLY stoked for the extra content!! Running well with 980Ti’s in SLi and an XB321HK@4k w/Gsync B| 😀
Agreed, but they’ve blended them really well together tbh B|
judging by my experience with the PC beta my response after 45 mins was meh! maybe Im getting old or I can just see mediocre shit 4 what it is lol
this was on my wishlist.. loved how the game looks.. just got discouraged by the bullet-sponge enemies
According to vast reviews on Steam, this new Tom Clancy’s The Division is crap, unsure whether to bother obtaining it now, at full price, anyway.
EXPERT MARKETING and PAID FOR reviews………..powerful combination.