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Rumour has it that Google and Audi might be teaming up to create a new Android based car information and entertainment system, rumour also has it that this system might make its début at the Consumer Electronics Show next week.
The new system has been designed to give drivers and passengers access to apps and services similar to the ones already available on Android smartphones and tablets. Google and Audi's new ‘Infotainment' system will go up against Apple's IOS offering which allows iPhone's to connect to supported cars, bringing drivers access to maps, messages, Siri and calls. Apple already has the upper-hand in this fight as it already has support from several car manufacturers including: BMW, Volks Wagon, Ferrari, Honda, and Mercedes-Benz.
Audi already offers some customers access to Google products in newer models as the German manufacturer began rolling out Tegra powered infotainment systems last year. According to The Wall Street Journal, Google and Audi will present a timetable to offer Android based systems in new models which are due to arrive over the next four to five years. More details aren't available yet but Google seems eager to bring the Android VS IOS battle to cars now.
KitGuru Says: I don't drive myself but for those readers that do, would you find Android or IOS integration in your car useful?
Here’s the rub – I used to love Audi and had several new cars from them over the years. Now I actually don’t like the overall experience they offer – buying, service, dealership etc. So no amount of tech will make me buy an Audi in favor of a Mercedes (moved last year), even though Mercedes are moving toward IOS (Apple) which I hate – I’m a Google user.