When it comes to technology, value is everything. While some products can command any amount of money – most things in life come down to a balance. Looks like the balance point for Sapphire's Radeon R9 290 has moved. KitGuru packs a first aid kit as it checks for cuts.

With quite a few resellers offering the Sapphire R9 290 for £330 or even more, a move below the £300 mark is interesting.

Remember, you're talking about a card that (before overclocking) can pump out an average of around 39 frames per second in AvP – even at 4k resolutions.

This is the deal being offered, judge the relative values for yourself:-
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Cards in the Radeon R9 290 class give you a realistic chance of enjoying 4K – CrossFire for 4K smoothness

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KitGuru says: Not the biggest drop in the world, but significant as we move toward the busiest time of year for the UK technology channel.

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