Ubisoft has struggled to release consistent multiplayer hits but it is clear why the publisher keeps chasing them. Rainbow Six Siege has made more than almost any other Ubisoft game in its history.
Rainbow Six Siege quickly gained a reputation for being a very tactical FPS, and the addition of breakable walls and fun agent gadgets gave it a hook not found in something like Counter-Strike. It quickly became one of the most popular shooters on the market, although that popularity has been on the decline.
As part of its most recent financial report (via Insider Gaming), Ubisoft was keen to big up some of its strengths following back-to-back losses on Avatar: Frontiers of Pandora and Star Wars Outlaws. It noted that since 2016, Rainbow Six Siege has generated $3.8 billion for the company, sitting just behind the entire Assassin's Creed franchise, which has generated $4.3 billion to date.
One of Ubisoft's other major single-player franchises, Far Cry, has underperformed Rainbow Six Siege between all of its games combined. As a series, Far Cry has made $2.1 billion.
Other multiplayer-focused franchises, like Ghost Recon and The Division, have made over €1 billion, which is likely why Ubisoft had sunk so much time into its planned free-to-play Division spin-off.
Ubisoft will have a quiet end of year, before launching Assassin's Creed Shadows in early 2025. The publisher recently said it is ‘confident' that the game won't be delayed again.
KitGuru Says: Do you still regularly play Rainbow Six Siege?