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One of the hallmarks of PC gaming over the years has been the Steam sales. Over time, Valve has increased the amount of sales that take place and has even experimented with things like mini-games, flash sales and ‘Encore' weekends. However, this year's Autumn and Winter sale will change a little bit.
Valve's ‘Autumn sale' will take place from Wednesday this week, while the Winter sale will take place on the 22nd of December next month. Both of these sales will ditch the daily and flash sales. This means that games will get just one sale price for the entire duration.
Valve confirmed the change in a notice sent out to developers and obtained by Eurogamer: “We'll still be highlighting your top games on the front page for 24-48 hour spans, but those products will stay at their most competitive discount, before and after being featured”.
“It's not a major change, but it does make the sale a lot more valuable for customers, and it allows us to build sale features that recommend your product all sale long, instead of just during its front page feature. For a brand new release, if you can't get approval for your best discount for the full length of the sale, that's OK and we can work on a plan for that game. But the vast majority of your catalog should be running its best discount for the duration of the sale.”
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KitGuru Says: The Steam sale has evolved over the years but this is the first time that Valve has decided to remove its daily and flash sales. Do many of you still get excited about Steam sales? What do you think about the changes Valve is making?
That is actually a much better idea because people are always curious when to buy and rage when they buy to early or late so I like this one price only idea towards the games.
I always waited for those daily and flash deals. If the games I wanted didn’t get one of those, I just ordered at the ‘normal reduced price’ on the last day of the sales period. I’m guessing the discounts will on average be less steep now.
Sounds like they are losing money on STEAM OS.
This is a way to try and get their margins up.
(Anyway, few good games appear at a solid discount. Steam also need to dump all that indi Poop)
I approve of this, it’s far too subjective a price depending on the day you look at it and it provides a far better customer experience. The flash and daily deals were only a benefit for Steam really, to encourage greater participation. As long as they keep providing decent discounts during the sales then I can’t see a problem with this.
I think I prefer not having to check each and every day of a sale to avoid missing out, so I see this as a good ting.
But yeah, Steam has a looooot of gumph and crap on it now. Hoards of negative rated indie games that just look shockingly pointless. If it inspires a new wave of developers to pick up from where other companies have stagnated though, it may be worth it in the end.
I think ultimately the customer loses out without the dailys and flash sales, we will see less deep discounts as the publishers will not want to put big discounts that last the duration of the sale.
Perhaps, but then again, wouldn’t those publisher already make by far most of their money based on those flash and daily deals. One could argue that they could even make more: people who missed a flash sale might not have bought them afterwards. No price changes means that there is nothing to miss.
Moreoever, on the final day you could already get all the daily deals again, so technically they were already on sale for like 72 hours.
Long story short: we’ll have to wait and see.