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High-end graphics cards for desktop PCs represent only a tiny fraction of the whole market of discrete graphics adapters, but as integrated graphics processors become more powerful and end-users cease to buy entry-level solutions, producers of standalone adapters need to refocus their businesses.
Demand for entry-level and mainstream personal computers has been decreasing for quarters and so is demand for entry-level graphics adapters. However, demand for expensive gaming systems running Intel Core i7 central processing units seems to be solid, so is demand for discrete high performance graphics adapters. According to a media report, makers of graphics cards recently started to pay more and more attention to the higher-end segments of graphics adapters markets.
For companies like Asustek Computer and Gigabyte Technology, high-end PC hardware for the DIY [do it yourself] market has always been a strong profit foundation. Asus- and Gigabyte-branded graphics cards and motherboards are very popular across the globe. Even in China, where Asustek is behind companies like Colorful and Galaxy, it maintains lead in the high-end segment.
Traditionally, many companies have tried to sell as many graphics adapters as possible. But as the market shrinks, suppliers of graphics adapters started to turn “their focuses to mid-range and high-end graphics cards”, reports DigiTimes. The publication does not elaborate what exactly changed recently in the strategies of graphics cards vendors. However, considering the amount of highly-custom $199 – $649 adapters introduced this year, it is clear that many suppliers do want to increase shipments of advanced products.
Shipments of graphics cards in the first quarter of 2015 decreased to 11.3 million units, an 8.79 per cent drop quarter over quarter and a 19.41 per cent drop year-over-year, according to Jon Peddie Research. Nvidia managed to increase its market share to 77.5 per cent in Q1 2015, whereas the share of AMD’s GPUs dropped to 22.5 per cent.
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KitGuru Says: It remains to be seen whether refocus of graphics cards makers will lead to price-wars and drops of prices of high-end DIY hardware.
The number one selling computer graphics cards for several weeks on Amazon has been the very expensive GTX980Ti. I just looked today and it is at number 2 with the GTX970 finally regaining its usual number one spot where it has been for the past 6 months or more. AMD’s Fury? Fury X? Not on the top 100 for over two weeks now and the best selling one that I could find was a Fury card at number 183. In stock too. That does not look so good for AMD.
http://www.amazon.com/gp/bestsellers/electronics/284822/ref=sr_bs_1#1
Nvidia is very good with its marketing, including the free games bonuses and the general meme that AMD has bad drivers (which hasn’t really been true since like 2009), despite the fact that the 970 is a crippled card in its essence. Good job to nvidia on that front. The sad part is that as soon AMD lose enough market share, nvidia won’t have enough competition, which is not a good thing. When is intel entering the gpu scene already?
I think one of the biggest issues with the Fury/Fury X is that stock levels are still pretty poor. It is a bit hard to sell a ton of units if there are not a ton of units to be sold…
I know for a fact that OcUK (UK’s biggest gfx seller I think) have been *smashing* the Ti’s out of late, selling in the thousands in just 1 month!! In fact, one of their best days with the Ti was when the FuryX benchmarks were released!! Records broken left, right and centre with the Maxwell-series for nVidia. Not looking good for AMD, not looking good at alllllllll 🙁
I would love Intel to build a rival product, the progress they have made with their IGP surprised everyone I think so I think it’s possible.
Saddens me to say but AMD are dying, and that’s not good for consumers, anyone that thinks Nvidia would be fair with their prices without competition are delusional.
Additionally a company like AMD would never shut without being sold so I wonder who would take over.
I still don’t get how they sell so much when amazon is cheaper
Rethink your conclusion. The best selling list comprised of “units sold since available”. The gtx 980ti has been available longer than the fury-x. Plus there were/are still very limited quantity available. Until this next batch hits the market in greater numbers the fury-x won’t make that list. That being said, this is NOT due to people NOT wanting to purchase that card considering finding a fury-x in stock anywhere for more than a few minutes is impossible.
GET A BEST TOP256-CAREER ::: @1md7.
bc……..
http://www.Home-Job-ConceptsBest4/top3/yes...
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Probably the fact that they’ve always got good stock on launch day (except for FuryX, but no-one did!) and nowadays are very competitive on those days (and the fantastic deals that they pump out on occasion)