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Google’s search down ranking heavily reduces torrent site traffic

Google recently announced its intention to down rank torrent sites on its search pages. These new anti-piracy measurements have since kicked in and as a result, some popular torrent sites have seen a large drop in traffic. However, while large sites are seeing a downturn in traffic, some smaller torrent sites may benefit from it as the search results now show less popular sites.

In recent years, the entertainment industries have been aggressively trying to talk Google in to taking more responsibility when it comes to fighting piracy. The search engine giant has finally yielded to requests and now actively demotes pirate sites in searches, rather than just down ranking sites based on DMCA complaints- which started back in 2012.

traffic-drop

Above you'll find a graph provided by TorrentFreak, showing off the recent drop in traffic. The drop is illustrated by a day to day traffic comparison before and after the changes were made. Down ranking affects all sites with a high percentage of DMCA takedown requests, when Google users search for a popular move with terms like ‘download', ‘watch' or ‘torrent', piracy sites will be demoted.

The new measures seem to be more effective than previous changes and will affect all major pirate sites. Another graph shows site visibility changes in the UK and US following the down ranking changes:

seo-visibility

Obviously, impact will vary from site to site. Speaking with TorrentFreak, a member of the Pirate Bay team said: “Google is putting our links lower is in a way a good thing for us. We’ll get more direct traffic when people don’t get the expected search result when using Google, since they will go directly to TPB.”

Searches for torrents will now show less popular sites rather than the big names everyone is used to, like Kickass  or The Pirate Bay.

Discuss on our Facebook page, HERE.

KitGuru Says: While Google's new search down ranking measurements won't put a stop to piracy, it will diminish visibility and its clearly lowering traffic. What do you guys think of this? 

Source: Torrent Freak

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7 comments

  1. I think it’s silly, I have loads of games, and there serial keys, and some are too old to download via origin or steam, so it’s nice to have p2p file transfer, it’s so fast to get my games back xD it’s just google trying to take over the world

  2. Don’t be silly. This isn’t Google trying to take over. It’s Google trying to avoid being taking to court by the record companies and their goons. If you want to blame someone, blame the bigwigs at the RIAA and MPAA, amongst others.

  3. “Piracy is killing the industry”… “2013 saw record breaking profits for the movie industry”… I’m not a fool.

  4. Personally, I don’t really see how this will affect it all too much. I mean, you google “Pirate bay” and it’s right there. Same goes for any other popular torrenting sites like Kickass Torrents.

  5. or you can get vuze download the templates for all the torrent sites and search in one program completely avoiding google all together ???????………is what i am told

  6. Wont matter, if you want to torrent, you will

  7. In other news, Dogpile.com is pretty much like Google used to be and doesn’t censor shit.