Apple is reportedly putting its TV service plans on hold

Over the last year, plenty of rumours surrounding Apple's own live-streamed internet TV service have made the rounds, with a few TV networks also confirming that they were in talks with Apple about being on the service. However, it looks like negotiations have been taking too long and Apple is now putting its plans on hold entirely in order to re-focus on other areas.

This turn of events comes from Bloomberg, which also says that Apple is planning on now focussing on turning the App Store in to a platform for TV networks to sell directly to customers, rather than setting up an entire all-encompassing live-streaming service.

Obviously, the app store can already handle this no problem, with plenty of streaming apps available on the platform with subscription options, so we don't quite know exactly what Apple plans to change, if anything, following the suspension of its live TV plans.

The initial plan for Apple was to rollout a 14 channel package for around $30 to $40 per month to try and entice cord cutters in to paying for traditional TV once again. Apple has yet to comment on these rumours and it likely won't, since it never officially announced its TV service publicly. Apparently the project isn't being scrapped entirely, but who knows when it will come to fruition now.

KitGuru Says: Apple may have misjudged how much pull it had in the TV world. This seems likely given how long the negotiations took and how many times its announcement plans had to be pushed back. Maybe we will see Apple revisit this idea next year but for now, it doesn't look like we will be hearing anything official for a while. 

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