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Samsung lands Galaxy S3 smartphone on Apple turf

Jules May 4, 2012 Apple, Mobile

Having captured the ‘number one spot' for Android smartphones, Samsung is now gunning all out for overall top spot – in the hearts and minds of the global public – with the launch of the Galaxy S3/S III.

KitGuru steps into a high street independent reseller to see what all the fuss is about.
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The screen itself is almost 12% longer than the best selling Android smartphone of last year, the Samsung Galaxy S2/S II. In a world that's governed by the visual, this is progress. In a world where you want to kill off products like Blackberry's dire 9900, having a bigger virtual keyboard could well appeal to an older user, with bigger/slower thumbs.

Cleverly, Samsung is not working on the length of the screen, but rather the surface area, which means it can claim a whopping 22% increase. Nice.

One of the reasons why Samsung might have launched when it has, could be that it allowed time to measure up the HTC One X – and produce a screen that's 0.1 inches longer. We'll never know.

Samsung puts the Olympics on its Visa card and promises to make the minimum monthly payments - based on additional S3/sIII sales revenues

What is certain is that Samsung will be pumping hard at the Olympics, given that it has the new flagship phone ready – and enough time to sort out any technical/software issues. As the official phone sponsor for London 2012, Samsung will be hoping to create a launch pad for a worldwide take over as the clear front runner in smartphones.

Ironically, Samsung's successful bid to be one of the biggest spenders at London 2012, actually sets up a tantalising opportunity for Apple.

If the iPhone 5 launches in time – and Apple can get special versions of the world's favourite smartphone into the hands of the top 100 athletes – then it can steal the Olympics from Samsung – free of charge.

Example?

Well, last year, there were 100 or so ‘special edition, gold Apple iWants' in the world, owned by luminaries like Usain Bolt. Usain is a nice. simple bloke, who's unlikely to be swayed to the newness of the Galaxy sIII/S3. If he holds true to his love of the big Apple, then it will be the iPhone 5 that gets all the cool/free press.

Will Usain be sprinting for a 'but we paid for it' Samsung or his preferred Apple in London?

KitGuru says: Guerilla tactics anyone? Remembering back to the 1984 advert for Apple around the superbowl, there has to be a good chance that the late Jobs' marketing gurus are working hard on a hijacking campaign. Roll on London 2012 and the battle of the super heavyweights for gold!

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3 comments

  1. Daniel
    May 4, 2012 at 11:41 am

    You’re assuming the Olympics aren’t going to be a disaster wrapped in a fiasco…

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