Home / Lifestyle / Mobile / iPad / iPad adopted in 355 U.S. Mercedes Benz dealerships

iPad adopted in 355 U.S. Mercedes Benz dealerships

The iPad monster keeps rolling and the latest reports in confirm that Mercedes Benz have adopted the iPad in all 355 of their U.S. dealerships.

While it seems like an unusual pairing, KitGuru has reported over the last month that Apple's successful tablet has been adopted by many companies to keep records of sales, customer details and presentations. Mercedes Benz launched a pilot program in June sending iPads to 40 of their dealerships for a trial run.

Mercedes Benz found, that by using 3G iPads they were able to keep customers out by the cars to close a sale, rather than having to wander back into the office to hash out information on a desktop computer.

They use a custom software solution called MB Advantage which speeds up tasks such as credit applications, checking on marketing campaigns and performning inspections of lease turn ins. The trial run was so successful and benefical to the company that they are pushing iPads out to every sales representative in 355 branches. A new version of the software should also allow for customers to sign documents directly on the iPad, meaning they could complete a full sales transaction inside the car after a test drive.

KitGuru says: An interesting idea from Mercedez Benz and one which we can see being copied by other companies in the near future.

Become a Patron!

Check Also

Arcade Katamari

Apple Arcade to add 6 new titles including Katamari and Space Invaders

Apple has announced its upcoming line-up of Arcade titles, including a brand new exclusive Katamari game launching on the 3rd of April.

2 comments

  1. Its a smart move really. so many sales discussions are halted to move location. I can see a huge market for this. WHich blackberry will lose, if they dont use 3G!

  2. I work for Mercedes-Benz in the UK and would kill for this chance.
    Why can the Americans see it and we can’t?? I would love us to come into the 21st century and use available technology.
    Great site.
    Cheers
    Lewis

We've noticed that you are using an ad blocker.

Thank you for visiting KitGuru. Our news and reviews teams work hard to bring you the latest stories and finest, in-depth analysis.

We want to be as informative as possible – and to help our readers make the best buying decisions. The mechanism we use to run our business and pay some of the best journalists in the world, is advertising.

If you want to support KitGuru, then please add www.kitguru.net to your ad blocking whitelist or disable your adblocking software. It really makes a difference and allows us to continue creating the kind of content you really want to read.

It is important you know that we don’t run pop ups, pop unders, audio ads, code tracking ads or anything else that would interfere with the KitGuru experience. Adblockers can actually block some of our free content, such as galleries!